Accurate Data, Actionable Insights, Amplified Impact
Harnessing cutting-edge methodologies and advanced technologies, our agency ensures a seamless and comprehensive data collection process that empowers organizations with actionable insights to drive informed decision-making.
At The Bookmark Agency, we specialize in both quantitative and qualitative data collection, meeting diverse research needs with precision and reliability. Our expertise spans statistical surveys, in-depth interviews, focus groups, and open-ended methods, ensuring rich insights and contextual understanding.
We prioritize data integrity through robust quality monitoring systems, strict protocols, and advanced tech integration, including tablets, GPS, and GIS software, for efficient, accurate fieldwork. Trust us for reliable, insightful data that drives informed decision-making across research objectives.
Contract
Error do files
Training
Data collection
Tool review
Pre-pilot
Pilot
Quality checks
CAPI
Revision
Listing
Data management
At The Bookmark Agency, every project follows a structured, multi-stage process designed to maintain the highest quality standards. From bidding for contracts to delivering final outputs, each stage is meticulously monitored by our team of experts. We ensure quality at every step, from project initiation to data collection, analysis, and reporting, guaranteeing that no detail is overlooked. Our rigorous approach ensures that clients receive top-tier, data-driven solutions and results that exceed expectations, fostering long-term impact and success in every project.
CAPI for quantitative data
Dictaphones for qualitative interviews
we leverage
TECHNOLOGY to collect high quality data
we use CAPI for surveys
SurveyCTO
SurveyCTO is a popular platform that offers a user-friendly interface for creating electronic surveys and supports data collection on Android devices. It provides features like offline data collection, real-time data monitoring, and secure data storage.
KoBoToolbox
KoBoToolbox is an open-source suite of tools for field data collection, including a CAPI application. It enables users to design forms online, deploy them to Android devices, and collect data offline. KoBoToolbox is known for its simplicity and integration with various data analysis tools.
CommCare
CommCare is a mobile data collection platform designed for social impact projects. It provides a suite of tools for creating mobile forms, deploying them to Android devices, and managing data collection projects. CommCare is widely used in healthcare, agriculture, and other sectors.
ODK Collect (Open Data Kit)
ODK Collect is an open-source Android app for data collection. It is part of the Open Data Kit suite and allows users to create forms using XLSForm and collect data on Android devices. ODK is widely used for its flexibility and adaptability to various data collection needs.
Magpi
Magpi is a cloud-based data collection platform that supports CAPI through its mobile app. It allows users to create forms, deploy them to Android devices, and collect data both online and offline. Magpi offers features such as GPS tracking, multimedia capture, and real-time monitoring.
Fulcrum
Fulcrum is a mobile data collection platform that offers a CAPI app for Android devices. It allows users to design custom forms, collect data offline, and sync data to the cloud when an internet connection is available. Fulcrum is used in various industries for field surveys and inspections.
Data Quality Parameters
Completeness
To ensure completeness, we assess whether the data collection tool is administered in its entirety or if any sections are omitted during the process.
Validity
We rigorously assess data validity by ensuring proper tool administration to the correct respondents at the designated stages, adhering to the designed protocol. Our evaluation encompasses verification of enumeration processes to guarantee the accuracy and reliability of the collected data.
Integrity
To ensure data integrity, we scrutinize the data collection process and collected data for deliberate actions, such as purposeful skipping of questions or sections, incorrect explanations of questions, and inaccurate entries into the data collection instrument.
Ensuring data quality through
High frequency checks, Spot checks, & Back checks
High Frequency Checks
In our commitment to maintaining impeccable survey data quality, we implement high-frequency checks as a vigilant and routine practice. These checks involve rigorous and regular examinations of collected data at frequent intervals throughout the survey process. We scrutinize for consistency, accuracy, and completeness in responses, ensuring that any discrepancies or anomalies are promptly identified and addressed. This proactive approach not only upholds the integrity of the survey data but also allows for swift corrective measures, ultimately enhancing the overall reliability and trustworthiness of the information gathered.
Spot checks
Spot checks constitute a crucial component of our strategy to uphold survey data quality. These checks involve random, on-the-spot examinations of a subset of survey responses to assess the accuracy and reliability of the collected data. By conducting these targeted inspections, we can swiftly identify any potential issues, such as inconsistencies or errors, and take immediate corrective measures. This proactive approach ensures that the overall survey data maintains a high standard of quality, providing our clients with trustworthy and dependable insights for informed decision-making.
Back checks
In our rigorous approach to maintaining survey data quality, back checks play a pivotal role. These thorough examinations involve revisiting a subset of previously collected survey responses to verify the accuracy and consistency of the data. By conducting back checks, we ensure that the information gathered aligns with the initial responses, mitigating the risk of errors or discrepancies. This meticulous process not only validates the integrity of the survey data but also reinforces our commitment to delivering high-quality, reliable insights to our clients for effective decision-making.